Throughout the years, I've watched organizations struggle repeatedly with the question of what incentives to offer their participants in order to get them to fundraise (or fundraise more). At this point, I feel like I've seen it all, from water bottles to jewelry to salad spinners to flat-screen TVs. And I've observed how participants respond (good and bad) to what was offered to them ― through surveys, focus groups, and simply watching their reactions as they pick up their "rewards."
If the hats and toasters you've been offering to participants haven't quite moved the fundraising needle as far as you would have liked, or if you haven't offered incentives but know that it's a good next step in your fundraising strategy, this is the article for you!
1. Don't underestimate the power of recognition.?
The military uses a very effective incentive model that features the Cleveland Browns #18 Stallworth Jersey awarding of medals. And similarly, the Girl Scouts use patches. It's not that the medals or patches have any monetary value ― but the recognition that comes along with it is perceived to be priceless. In the world of fundraising, we've seen this kind of incentive system work better than any other ― hands down. For one client, we Cleveland Browns #18 Stallworth Jersey developed a recognition program that awards tiny
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